Case Vult: A taste of nostalgia

Client: Vult
Brand: Fruittella
Segment: Beauty / Cosmetics
Launch Year: 2024

A taste of nostalgia

How Vult embraced the collab trend to launch an irresistible line of beauty products inspired by classic Fruittella flavors.

Brand licensing in the beauty market

The global beauty sector generated US$ 545 billion in 2023 (Verified Market Reports), with Brazil ranking third worldwide in consumption volume (Euromonitor International). According to LIMA, beauty licensing moved US$ 13 billion globally in 2023.

Vult + Fruittella: connecting generations through nostalgia

Brokered by Destra—which represents Perfetti Van Melle’s brands in Brazil—Vult and Fruittella teamed up to create a colorful, fragrant line of lip care and beauty products inspired by the iconic 2000s candies, complete with a pop-up kiosk activation at Ipanema beach and widespread coverage in Exame, Mundo do Marketing, and GKPB.

Mirele Martinez — Vult

“With this collection, we wanted to connect different generations through a common element: nostalgia. Partnering with Fruittella allowed us to create products that are not only fun, but also evoke fond memories while adding a splash of color and delicious fragrances to our customers’ daily routines.”

Vult’s success can be yours too

Destra is the best path for your company to reach brands capable of taking your business to the next level. Contact one of our experts to discuss your project.