Case Kopenhagen: A perfect play

Client: Kopenhagen
Brands: Manchester City & Paris Saint-Germain
Segment: Food
Launch Year: 2025

A perfect play

How Kopenhagen scored a great goal by teaming up with two top European clubs for Easter.

The global & Brazilian chocolate market

According to Mordor Intelligence, the global chocolate market moves roughly US$ 114.2 billion and is projected to reach US$ 145.3 billion by 2029, while Brazil’s chocolate market generates US$ 3.4 billion per year.

In food licensing, according to LIMA, the segment generated US$ 20 billion worldwide in 2023.

Kopenhagen: nearly a century of innovation

Founded in 1928 in São Paulo by Latvian immigrants Anna and David Kopenhagen, the brand operates over a thousand stores across Brazil and is an icon of fine chocolates and gifting.

Big clubs, big spotlight

Kopenhagen developed an exclusive line of Easter eggs featuring PSG and Manchester City—accompanied by a collectible mini football—connecting with fans of Brazilian stars like Ederson, Savinho, Marquinhos, and Beraldo.

Maricy Gattai Porto — Kopenhagen

“We sought to create an activation that strengthened the bond between the teams and our consumers, recognizing that both PSG and Manchester City share a strong connection with the Brazilian audience as home to major idols of our football.”

Kopenhagen’s success can be yours too

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