Case COPAG: Dealing the cards

Client: COPAG
Brand: NFL
Segment: Games / Playing Cards
Launch Year: 2025

Dealing the cards

How COPAG capitalized on the rise of the NFL in Brazil to launch an exclusive collection of playing cards for football fans.

The card & board game market

According to Grand View Research, the global trading and playing card game market was valued at US$ 14.95 billion in 2024 and is projected to reach US$ 31.9 billion by 2030 (8.3% CAGR), while Brazil’s market is forecast to reach US$ 438.5 million by 2030.

COPAG: the playing card giant

Founded in São Paulo in 1908—creator of the iconic 139 deck in 1923 and part of Belgium’s Cartamundi group since 2005—COPAG holds roughly 90% of the Brazilian market and supplies the official cards for the World Series of Poker (WSOP).

From the tables to the gridiron

Riding the wave of the NFL’s expansion in Brazil, COPAG developed a special collection of customized playing cards featuring top NFL franchises in 6 single-deck editions plus a double-deck tin.

Mariana Dall’Acqua — COPAG

“For us, it is very important to support sports brands, especially in a sport whose fanbase is growing exponentially in Brazil. Playing cards are a democratic product that brings people together, and with our nationwide distribution, we can bring even more fun across Brazil alongside the NFL.”

COPAG’s success can be yours too

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