Case CLC (Grupo AMC Têxtil): Fresh Fashion

Client: CLC (Grupo AMC Têxtil)
Brand: Mentos
Segment: Fashion / Apparel
Launch Year: 2025

Fresh Fashion

How CLC found in Mentos the perfect brand to connect with its audience and style, launching Mentos’s first fashion collab in Brazil.

The fashion market & brand licensing

According to Statista, the global fashion market moved over US$ 1.7 trillion in 2023, while Brazil’s fashion sector generates roughly R$ 230 billion annually (Abit). According to Licensing International, fashion accounts for 14% of the US$ 340 billion global licensed merchandise market.

Colcci & CLC: a landmark in Brazilian fashion

Founded in 1986 in Brusque (SC) and part of Grupo AMC since 2000, Colcci operates in 31 countries and produces over 2.8 million garments per year.

CLC + Mentos: a meeting of generations

Present in Brazil since 1964, Mentos—represented by Destra—teamed up with CLC, Grupo AMC’s youth streetwear label, to launch a vibrant, color-packed capsule collection backed by bold digital and influencer activations, featured in outlets such as Fashion Network, FFW, and RSVP.

CLC’s success can be yours too

Destra is the best path for your company to reach brands capable of taking your business to the next level. Contact one of our experts to discuss your project.