Chupa Chups & C&A

In a deal brokered by Destra, Chupa Chups becomes an exclusive cosmetics collection at C&A

C&A Brazil’s beauty division, Bel&za C&A, launched a bath and body care line in collaboration with Perfetti Van Melle’s iconic candy brand Chupa Chups.

The line brings back the classic scent of Chupa Chups’s strawberry lollipop in nostalgic 1950s and 1960s-inspired packaging. Comprising five items—body deodorant, body splash, soap, moisturizing lotion, and hand cream—plus a t-shirt featuring the famous lollipop logo, the collection combines fun with functional body care.

The products are available across C&A’s physical stores, mobile app, and e-commerce platform.

The collaboration was brokered by Destra.

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