Case Cancha: Right on the line

Client: Cancha
Brands: Vasco, Botafogo & Fortaleza
Segment: Fashion / Apparel
Launch Year: 2025

Right on the line

How Cancha teamed up with three major Brazilian football clubs to launch exclusive collections featuring original embroidered artwork.

Cancha FC: signature embroidery

Born with the mission of dressing those who live and breathe football, Cancha FC crafts original apparel with distinctive embroidery that blends urban style, affective memory, and club pride.

“We want every customer who visits Cancha’s website to find a product from their beloved club, whether big or small. What matters is having history.” — Hugo Juliano, Founder of Cancha FC

The strength of Brazilian football

With Vasco surpassing 13.9 million followers across digital platforms, Botafogo exceeding 6.5 million (and growing licensed sales by 1,120% in 2024), and Fortaleza reaching 4.2 million, Cancha tapped into deeply engaged fan communities.

Hugo Juliano — Founder, Cancha FC

“We first contacted Destra when we started the company to understand how the market worked. When the time was right, we dove right in, and through Destra’s mediation we gained access to new opportunities and closer relationships with the clubs—even accessing the stadiums to shoot our launch campaigns.”

Cancha’s success can be yours too

Destra is the best path for your company to reach brands capable of taking your business to the next level. Contact one of our experts to discuss your project.