Case Gocase, Riachuelo & Ponto Org: From the deep sea to the endzone

Client: Gocase, Riachuelo & Ponto Org
Brand: NFL
Segment: Apparel / Fashion & Accessories
Launch Year: 2025

The collab between the NFL and Paramount brokered by Destra featuring one of pop culture’s most iconic characters

From the bottom of the sea to the top of the world

Created by marine biologist and animator Stephen Hillenburg, SpongeBob SquarePants premiered on Nickelodeon in 1999 and quickly transcended television to become a multi-generational cultural icon.

Since its debut, the franchise has generated over US$ 13 billion in merchandising revenue for Paramount Global, with brand valuation estimated at around US$ 8 billion.

When two giants meet

The NFL is one of the biggest sports spectacles on Earth, while SpongeBob is one of Paramount/Nickelodeon’s most beloved properties.

In September 2025, timed with the second official NFL regular-season game in São Paulo, the league and Paramount Consumer Products launched an exclusive “NFL x SpongeBob” product line in Brazil—turning game day into a full pop-culture platform.

A booming market

The global licensed sports merchandise market reached US$ 35.99 billion in 2025 and is projected to hit US$ 71.49 billion by 2034 (7.9% CAGR), while character & entertainment licensing generates over US$ 130 billion annually according to Licensing International.

The full collection

The official “NFL x SpongeBob” collection features t-shirts, hoodies, caps, phone cases, bottles, and tumblers starring SpongeBob and Patrick suited up as football players for teams including the Chargers, Chiefs, Lions, Dolphins, and Patriots.

Products launched on September 5, 2025 at the Neo Química Arena NFL Shop, Riachuelo, New Era Cap Brasil, GoCase, and Sport America, as well as at the NFL RUN 2025 in São Paulo.

Salha Latif — VP, Global Consumer Products

“As we prioritize our international growth, we look forward to bringing fans across Latin America unique ways to represent their love for the sport and the NFL.”

Their success can be yours too

Destra is the best path for your company to reach brands capable of taking your business to the next level. Contact one of our experts to discuss your project.