Case Approve: The evolution of collabs

Client: Approve
Brands: NFL, Corinthians, Los Angeles Chargers & Hugo Souza
Segment: Apparel / Streetwear
Launch Years: 2024 & 2025

The evolution of collabs

How Approve joined forces with four other brands and made history with an unforgettable launch.

A giant in numbers

Founded in 1920, the NFL generated over US$ 23 billion in revenue in 2024, with media rights deals totaling US$ 110 billion from 2023 to 2033.

Arrival in Brazil

In 2024, the NFL hosted its first regular-season game in South America at Neo Química Arena in São Paulo (Philadelphia Eagles vs. Green Bay Packers), drawing nearly 50,000 fans and generating US$ 61 million in economic impact—returning in September 2025 with Los Angeles Chargers vs. Kansas City Chiefs.

Sports invade urban fashion

Founded in 2012 in São Paulo, Approve is one of Brazil’s leading streetwear brands. After a standout 2024 NFL collection, Approve returned in 2025 with a historic penta-collab: Corinthians, Approve, NFL, Los Angeles Chargers, and goalkeeper Hugo Souza.

The drop featured two exclusive, numbered limited-edition jerseys (500 pieces) in collector boxes, sold in Los Angeles, at Approve stores, and at Official Corinthians Stores.

Caca Parra — CEO & Founder, Approve

“We already have a great relationship with Destra. They know the teams and brands inside out, so communication is much faster and smoother. Having a dedicated agency team to make the project happen is what I consider the ideal path.”

Approve’s success can be yours too

Destra is the best path for your company to reach brands capable of taking your business to the next level. Contact one of our experts to discuss your project.